3 New Patients in Days
Kerala Ayurveda Hospital — Salem, Tamil Nadu
Pro bono via Progranza Builds · Used with permission of the client
New Patients (First Days)
Google Ad Clicks
Click-Through Rate
Results from first days of Google Ads campaign · Pro bono via Progranza Builds
Background
Kerala Ayurveda Hospital in Sivathapuram, Salem has been led by Traditional Physician Sajimon Peter (R.M.P.) for over 27 years. A specialist in Panchakarma detoxification, pain management, stress relief, and chronic disease management, the hospital had built a reputation through word-of-mouth alone. Despite decades of genuine expertise, they had no website and no Google presence. Progranza took this on pro bono through the Progranza Builds program.
The Challenge
- !No website — completely absent from online search in 2025
- !27 years of expertise invisible to anyone searching Google
- !10+ specialized Panchakarma treatments with no digital showcase
- !All new patients coming only from walk-ins and personal referrals
What We Built
- Built kerelaayurveda.com with SEO-optimized pages for each treatment
- Photo gallery of hospital premises and treatment spaces
- Integrated live Google Reviews display (4.8/5 from 24 verified patients)
- WhatsApp chat widget for instant patient inquiries
- Targeted Google Ads for Salem residents searching for Ayurvedic care
- Google Business Profile setup and local SEO optimization
Results
- 3 new patients booked within the first few days of launch
- 135 ad clicks and 2 direct phone calls from Google Ads
- 5.5% click-through rate — above the 2–5% healthcare industry average
- 2,470 impressions for ₹848.93 total spend (~₹283 per new patient acquired)
- Hospital now discoverable to anyone in Salem searching for Ayurvedic care
"27 years of healing, and no one in Salem could find us online. We were not sure how much a website would change that for a traditional practice like ours. But within days of Progranza building our site and setting up Google Ads, new patients started calling. People living minutes away who had no way to find us before. That was something we never expected so quickly."
— Sajimon Peter, R.M.P. · Traditional Physician, Kerala Ayurveda Hospital
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